Soko Glam
Art Direction
Art direction for campaign photography and packaging design for a special holiday offering. The projects involved concepting, moodboarding, styling, and photo retouching.
The art direction for Soko Glam’s Best of K-Beauty™ 2020 awards aimed to position the products as leaders in their respective categories. This was achieved by utilizing white podiums to effectively frame and highlight specific products, while the bold blue accents added a striking and eye-catching contrast, enhancing the overall visual impact.
Photography by Stephanie Chang.
Art Direction / Photo Retouching / Packaging
The Stronger Together campaign focused on how using various products and ingredients together can improve skincare results. The visual concept combined contrasting spring and summer colors to represent layering products. The campaign was utilized for Soko Glam’s 2021 spring/summer season.
Photography by Allison Pecca.
Soko Glam offered a special advent calendar for the 2020 holiday season. The calendar came with 16 cult-favorite skin care products that were specially curated. The packaging design took inspiration from art deco to give it a more luxurious feel than traditional holiday designs.
