Brew Haven
Coffee Co.
Brand Identity
Brew Haven is a coffee roastery and café chain with locations across the United States. Founded in 2005, the company has built a reputation for sourcing and roasting high-quality coffee beans and providing a cozy café experience for its customers. The brand recognized the need to refresh its brand identity to stay relevant and maintain its loyal customer base while attracting new patrons.
The new visual identity incorporates hand-drawn elements with rich hues, drawing inspiration from the coffee plant to evoke feelings of warmth and comfort. The wordmark logo integrates a subtle hint of a coffee bean, subtly nodding to the core essence of Brew Haven's offerings.
This project was a personal exploration.
Brand Identity / Campaign / Web Design / Print
The Poured with Passion campaign features classic artwork symbolizing Brew Haven's dedication to the art of brewing and roasting coffee, highlighting its craftsmanship and quality. For the social activation, the campaign includes artisanal coffee recipe videos, featuring tutorials on signature latte art, seasonal coffee cocktails, and coffee brewing techniques, emphasizing the artistry and craftsmanship that goes into every sip at Brew Haven.
